In 2010, Elaine Kelly founded Yogafest Middle East, the largest wellness festival in the region. Yogafest brings together teachers and students to support great causes. Elaine is a highly qualified and passionate advocate for workplace wellness. With 30 years’ experience in the health and fitness industry, she has spent the last 15 years in the Middle East making a positive impact on people’s daily lives at work by creating healthy workplaces that support employee wellbeing and enhance productivity, collaboration and connection.
Elaine is a Goodwill Ambassador for Gulf For Good, a Dubai based charity under the patronage of His Highness Sheikh Ahmed Bin Saeed Al Maktoum. The charity organises exciting adventure challenges around the world inspiring people to do something unusual. Participants raise funds, which are then donated to handpicked charities in the region where the challenge is held. Elaine has completed 11 challenges since 2003. She regularly organises yoga events, retreats, corporate and workplace wellness programmes. In 2014 she opened the first eco-friendly yoga studio in the region, Eco Yoga Sanctuary combining her passion for sustainability and yoga.